From Rio For Chiropractic Care

Posted in Disc Data, Marketing & Promotion at 9:16 AM by Dr. Greathouse

One of my longest traveled referrals. Welcome Anna Mariani from Rio de Janeiro, referred by her sister (right) Carmela Mariani. Thank you Carmela! Anna is making great progress!

Amazing considering doctors in Rio recommended surgery!

Many “surgical cases” have not properly ruled out other more effective forms of conservative care. Always exhuast noninvasive care first!

Go to http://www.greathousechiropractic.com subtopic Disc Herniation Care for more info on effective disc herniation care.

They have no chiropractors in Rio. Hmmm… perhaps I could semi-retire there.


What Do The World’s Greatest Basketball Player, The World’s Greatest Cyclist, and The Author Of The Self-Help Bible “Think and Grow Rich” All Have In Common With YOU?

Posted in Marketing & Promotion at 9:41 AM by Dr. Greathouse

What does David Letterman, Emmitt Smith, Lance Armstrong, Michael Jordan, Napoleon Hill, Jack Nicholson, and Dr. Phil have in common with you??

Well, they all have something very important in common with YOU.

What is it?

They and too many others to fit on this page… and YOU… utilize Chiropractic care to ease pain, relieve stress and strain, perform better and attempt to live life to the fullest.

But the amazing thing is: Many people today are very limited as to what type of doctors they can see. This comes from restrictions imposed by HMOs or personal finances. Too often, insurance companies make personal and medical choices that should be made by you and your Doctor.

But everyone in the pictures above is pretty much exempt from the restriction of insurance and HMOs. They have enough money to choose any type of healthcare and Doctor their little heart desires. And many of their careers depend on optimal performance. So it really tells you something when they all choose Chiropractic care to be part of their lifestyle.

And not only that…some even credit Chiropractic as being responsible for their massive success. For example, Winner of the decathlon and named world’s greatest athlete in 1996, Dan O’Brien had this to say: “If it were not for Chiropractic, I would not have won the gold medal.”


One Illness Away From Bankruptcy

Posted in Marketing & Promotion, Uncategorized at 6:04 AM by Dr. Greathouse

Recently, Blue Shield of California announced its plans to raise rates by as much as 59%, and as the bellwether Golden State goes, so does the nation.

Most Americans fail to realize the huge economic impact of the medical industrial complex until they feel the crunch from unpaid medical bills that caused 62% of all personal bankruptcies filed in the US in 2007, according to study by Harvard researchers.  To the surprise of even the researchers, 78% of those filers had medical insurance at the start of their illness, including 60.3% who had private insurance coverage, not Medicare or Medicaid.

Dr. David Hemmelstein, the lead author of the study and an associate professor of medicine at Harvard, commented: “unless you’re Bill Gates you are just one serious illness away from bankruptcy”.

Not only are costs and bankruptcy skyrocketing, so is accountability.  During the health-care reform debate it was notable that the medical industrial complex — the American Medical Association, the HMOs, big Pharma and the American Hospital Association — was not called before Congress to explain why there is a healthcare crisis wrought with high costs and poor outcomes.

Unlike the Detroit auto executives and Wall Street bankers, whose feet were held to the fire at congressional hearings, the medical cartel avoided such public humiliation and offered no explanations.

In 2006, doctors performed at least 60 million surgical procedures of all types, one for every five Americans.  No other country does nearly as many operations on its citizens.

Although America is touted as the best of the best in healthcare, undoubtedly those many countries whose health statistics are superior to America’s might disagree.

Not only are surgeries rampant, but many are also ineffective and dangerous.  Barbara Stansfield, M.D., MPH of the Johns Hopkins School of Hygiene and Public Health, reported that medical care is now the third leading cause of death in the United States, causing 225,000 preventable deaths every year as tools to make them safer go unused.  Deaths from prescription drugs now ranks fourth only to cancer, heart disease and diabetes.

According to the World Health Organization (WHO), in 2000 the US ranked number one in cost, number 72 in population health, 37th in healthcare delivery, with 48 million Americans lacking sick care coverage.

According to Forbes.com, back pain ranks in the top 10 of diseases in America, with over $40 billion spent annually for direct treatment costs and other estimates of indirect costs, including disability & work loss, totaling $100 to $200 billion per year.

Data Provided By J.C. Smith MA, DC


Back pain is possibly in the top ten of most mismanaged diseases as well, which leads to higher cost and poor outcomes. This doesn’t have to be, newer data supports more effective and thus less costly assessment and treatment approaches to treating back, neck and extremity pain.We practice outcome orient care! If you need care, give us a call and lets us put things in better perspective in short order. Experience good results at less cost!

Dr. James E. Greathouse

Chiropractic Physician

(312) 725-6314


Back Pain Like A Box of Chocolates

Posted in Marketing & Promotion at 10:12 AM by Dr. Greathouse

Back & Neck Pain Treatment

Best Guess vs. Pattern Recognition

When it comes to back and neck pain there’s no shortage of opinion as to what’s causing it and how to treat it. It never ceases to amaze me as to what patients think is causing their pain or what someone else told them it likely is. Just by virtue of the fact that there is such disparity in these opinions (professional and layman), one has to realize that they all can’t be correct, no matter how logical they may seem. This is corroborated by past and current outcome studies, of which, to put it simply, stink! Bear in mind this includes all specialties and most forms of care, from surgeons to voodoo doctors; not to mention chiropractors, which, by the way, are still considered not far from voodoo doctors in some circles.

Most health care providers stick with their own unique training for clinical reasoning, most of which is based on “hypothetico-deductive reasoning (Jones 1992: Terry & Higgs 1993) or what is also called “best guess management” and is much like trying to pick the best candy from a box of chocolates, you never really know if it will work. Best Guess is a relatively scientific approach but back problems have proven to be difficult to successfully treat, and as indicated above, the outcomes with best guess management are poor.

More valid and reliable models have been developed but not fully embraced by the health care delivery system, and are based on “pattern recognition”.

We utilize pattern recognition assessment and care and subsequently have experienced greatly improved outcomes over orthodox chiropractic and physical therapy protocols alone.

Probably the most dramatic or demonstrable example is with the severe sciatic pain patient. A high percentage of the time we can successfully assess, properly treat and achieve significant pain relief and increased function on the first visit.

If you are experiencing headache, neck, back, sciatic or other extremity joint problems, give us a try. We are outcome oriented and we don’t mess around with unending visits. Your problem is assessed and screened for likely success or not in short order. For those who fit the pattern, outcome success is high. For those who do not, a timely and appropriate referral is given.

Don’t mess around with “best guess” care!

Save time & money with a more valid & reliable assessment and treatment approach.

Call 725-6314

Forward to someone in need.

Be Kind To Your Spine!


Chiropractic Featured on the Dr. Oz Show

Posted in Marketing & Promotion at 3:33 PM by Dr. Greathouse

Written on March 7, 2011 by Dr. Todd P. Sullivan
For Introductory Offer go to my website.
For established patients: March Special Free Tune-up visit for the first five responders recommending this blog.
Phone: 321 725-6314

On the show Dr. Oz aired a segment featuring the spine and the causes of back pain. Dr. Oz explained that 80% of people experiencing back pain could benefit from visiting a chiropractor and receiving a chiropractic adjustment to the spine.

On a large piece of equipment designed to represent the spine, Dr. Oz demonstrated how the spine getting out of alignment causes pressure on the discs and nerves, which in turn, causes pain. Dr. Oz said that even simple things such as sleeping wrong or getting groceries out of the car can force the spine out of alignment.

Dr. Oz explained that pain medications only mask the symptoms, but do not treat the underlying cause of back pain. He also said that a misaligned spine can result in a herniated disc which causes a lot of pain and takes quite a while to heal.

Dr. Oz had a chiropractor on the show who proceeded to give an audience member a chiropractic adjustment. Chiropractors restore health by the manual realigning of joints, particularly the spine. After the adjustment was given, he explained to Dr. Oz that realignment of the spine reduces interference to the nervous system and lets the body heal itself.

Dr. Oz has praised the benefits of chiropractic treatment before on previous shows. The majority of chiropractic clinics offer spinal and joint adjustments, massage, electrical stimulation, acupuncture, heat, cold, and exercise prescription to reduce their client’s pain.

As a side note, they didn’t get it right, vertebral misalignment has never been proven and therefore no realignment actually occurs. Chiropractic manipulation does help, we just don’t really know why. The theory still still sounds good though.


New Year Special Offer 2011

Posted in Marketing & Promotion at 1:48 PM by Dr. Greathouse

Special Feel Better Offer to get the New Year started on the right foot!

We know massage can make you feel better but the improvement can be far superior in combination with joint mobilizations!

Time of Service Fee: $25

For an appointment call: 725-6314

Safe and Effective For Achy Stiff Joints

This combination far exceeds massage alone!

Many times we wish we could go for feel good care without the cost of a consult & exam.  We’re offering just that! Moist Heat – Massage (NMT) – Joint Mobilizations

The spine stiffens as we age: Grieve’s Modern Manual Therapy: The Vertebral Column

Age related degeneration is not only due to inactivity (sedentary lifestyle) but also from microtrauma (normal wear & tear) and repair, many times coupled with episodic, excessive, cumulative & repetitive stress and overload injury. Connective tissues do not regenerate if damaged, but are replaced by inferior fibrous scar tissue. (Evans 1980; Hardy 1989). Scar tissue is less flexible. As a consequence we get stiff and achy.

Muscle Response: In stiffened joints, receptors (nerves that sense movement) can cause abnormal muscle facilitation (tightness) (Liebenson, page 19). Thus, stiffened joints can potentially create increased muscle tension.

Supplementing With Hands On Joint Movement Possibly a Key Component

A key dynamic to getting things moving again is the passive (hands-on) component of spinal joint mobilization.

Passive forms of joint movement (hands-on), augments the movement that active stretching and simple massage fails to achieve, ensuring that the hypomobile (stiff) segments are encouraged to regain movement and joint nourishment.

Remobilization: After repeated mobilizations, these joints gradually return to some degree of normalcy. (Maxey; Magnusson) Rehabilitation 2001, p 5)

You’ll Be Pleasantly Pleased With The Results!

You will be pleasantly pleased with how much better you feel after passive joint movement has been performed, especially when you are just feeling a little achy and stiff!

Our tune-ups typically include 10 minutes of moist heat, passive manual therapy, including muscle work; so it’s much like a mini-massage with the extra component of spinal joint mobilization. Typically, these visits are very relaxing and relieving of aches & stiffness. A real feel good experience that likely helps preserve and improve joint & soft tissue flexibility and mobility.

Take advantage of this offer, you’ll be glad you did! Treatment time is approximately 20 minutes.

This offer is for uncomplicated back and neck discomfort and stiffness.

For an appointment call: 725-6314

Offer Expires Feb 28th 2011